FLASH: WHAT’S IN THE MEDIA
"Most Sugary Fizzy Drinks Bust Daily Sugar Limits, Study Finds"
You can check out the article on the Telegraph website here
This article covers the amount of sugar in our fizzy drinks, recommended intake, obesity and the problems within the NHS, and overall obesity levels in the UK.
- Study published in BMJ Open looked at the sugar content of 169 types of fizzy drinks in 9 major supermarkets
- Over 50% had more sugar in one can than the 30g a day recommended limit.
- There was also a huge variation between the same flavoured drinks from 3.3g to 52.8g (equal to 12 teaspoons) of sugar per 330ml can.
- Supermarket own brands typically have lower sugar levels than branded
- Soft drink giants should not be able to claim their products can be part of a balanced lifestyle as the majority exceed the maximum daily recommendation for sugar.
- Other than fruit juices, soft drinks are one of the largest contributors of sugar in adults and the largest for children aged 11-18.
- A new levy expected to be enacted in 2018, will see products with more than 8g of sugar per 100ml face a higher tax rate.
- Recommended sugar limit for 11+ is 30g, actual sugar intake is more than double at 74.2g.
- The most significant self-reported health problem amongst NHS staff is obesity.
- Health officials said rising rates of obesity among NHS staff are not only bad for their personal health, but are undermining the ability of services to give patients credible advice about weight loss.
- Overall obesity levels in England have rocketed from 14.9%in 1993 to 25.6% in 2014.
- Childhood obesity is at a record high.
- 2 in 3 adults are either overweight or obese
- Forecasts suggest that by 2050 nearly 60% of men and 50% of women will be obese.
These facts, when laid bare like this are shocking… Go get your sugar bowl and literally serve yourself 12 teaspoons in a cup or on a plate. Visualizing the amount of sugar some of these fizzy drinks contain can be pretty impactful, and if you haven’t done this before, it’s definitely worth the time. Just over a week ago I did the same with my father and his morning fruit juice – more on this another time.
To be honest, it’s upsetting to read these statistics and see our government taking steps backwards, like what I spoke about with the Childhood Obesity Action Plan… read about it ‘here’. Especially when we know from research the powerful influence our social and physical environments have over our health.
The health of our nation should always be a priority, and as we’re already seeing, neglecting it for the sake of multinationals' interest, is backfiring massively on our UK budget and the sustainability of the NHS.
Forgetting about the finances for a second. As highlighted in the article, with 2 in 3 adults now classed as either overweight or obese (so if you’re not overweight…you’re a minority), and obesity being the biggest self-reported concern amongst NHS staff, who is going to take weight loss advice from overweight individuals with serious conviction?
Even under these circumstances, it’s clearly not the information that people lack, it’s everywhere, anyone today can tell you how to lose weight and be healthy, it’s the implementation – knowing how to put the information into practice – that people need help with. Learning how to help others create change and sustain it requires training and a whole new focus on human psychology tied to healthy practices.
To change our body, we must first change our mindset.
Stay Healthy and Happy,